Tourism Management
Analysis, Behaviour and Strategy
ISBN13: 9781845933234ISBN10: 1845933230
Hardback,
592 pages
Feb 2008,
In Stock
Price:
$170.00 (06)See more from the series
Description
Planning and implementing successful tourism programs requires in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programs. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.About the Author(s)
A Woodside, Carroll School of Management, Boston College, USA , and D Martin, University of Hawaii at Hilo, College of Business and Economics, Hawaii
