Converging Media

A New Introduction to Mass Communication
Third Edition
ISBN13: 9780199859931ISBN10: 0199859930 Paperback, 544 pages
Dec 2011,  In Stock

Price:

$89.95 (04)

Description

THE REVISED AND UPDATED THIRD EDITION:

-Divides the previous chapter on Media Literacy and Ethics into two stand-alone chapters that expand the discussions of each of these topics

-Reflects the central role that social networks are taking in the media world, with a new boxed feature, "Media Pioneers," that offers a glimpse into the lives of technological innovators via mini-biographies

-Updates chapters 3, 4, and 5 to mirror the digital revolution that has swept through media industries

-Extensively updates Parts 4 and 5 to include a chapter on Media Ethics and offer reflections on news, entertainment, and the impact of media on society

Features

  • Integrates convergence and digital media throughout the text, placing it at the center of classroom discussion
  • A New introduction to Mass Communication: engages students and professors in convergence as a way of addressing the typical intro to mass communication topics
  • Cutting-edge content on social media yet Comprehensive: Everything needed for Intro to Mass Comm., and something more

Reviews

"The overall message of Converging Media is a focus and treatment that our field has been in dire need of and sorely awaiting."--Thom Gencarelli, Manhattan College

"Converging Media is a fresh and engaging book that students will love. It offers a new approach to media and their influence that will simplify teaching and add fun and excitement to your course." --Elyse Warford, Georgia State University

"This book has it all--comprehensive coverage of the media: past, present, and potential future. Instead of paying lip service to our converging, ever-evolving global media, Converging Media brings it to life on the printed page."--Hans Ibold, Indiana University

"Addresses the essential elements and issues of modern media better than any text on the market."--Ted Satterfield, Northwestern Oklahoma State University

Product Details

544 pages; 8-1/2 x 11; ISBN13: 978-0-19-985993-1ISBN10: 0-19-985993-0

About the Author(s)

John V. Pavlik is Professor and Chair of the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.

Shawn McIntosh is a lecturer in strategic communications and Columbia University's School of Continuing Education.

Companion Resources

The following resources are available from the "Converging Media, 3e" companion site:

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